It's All About Achieving The Best Result For You.
At Sash & Gable, we understand that each home and homeowner is different, which is why every home requires a specially tailored approach to the marketing and sales process. When working with us, you can expect to draw on our own passion and knowledge as we identify the unique characteristics of your home to create a targeted marketing campaign, giving your home the all-important edge.
We need to expose your home to as many motivated buyers as possible. We do this by advertising to our extended database of buyers with whom we are in constant communication, the internet and the local newspaper. All advertisements are supported by professional photography and articulate, salient copywriting.
It is important to note that it is the market that puts a price on your home, not the agent.
Our role is to give you enough information about properties that have sold in the area, supported by our local knowledge and experience, to help determine how this may impact on the sale of your property.
Our experience tells us that the initial marketing of your home, including its listing price, is crucial for several reasons:
- The best buyers will be brought to your home within the first few days
- Most buyer traffic will come through your home within the first 1 – 2 weeks of marketing
- Houses sell quickly, and for the most money when they are priced correctly, from the start.
Understanding The Property Market
Buying and selling property has changed significantly over the years, with the power of the internet and social media playing a key role. Buyers now have many search aids available to them. They are well informed on price and sales activity in their area, and will routinely research hundreds of homes on the internet before any other steps are taken. Inspections of your home start online, and in many cases your home may be eliminated without a physical inspection if a competing property is presented and profiled in a more appealing manner.
It is therefore essential that your home is presented elegantly and profiled accordingly in order to eliminate buyer negativity, ensuring that yours is the most desirable.
Which Sales Method Is Best For My House?
When it comes to selling property, emotions generally run high, so establishing early on exactly what you want and why is extremely important and will assist you in choosing the best sales method for your home.
The most common sales methods are Private Treaty (“for Sale”) and Auction. Upon viewing your home and discussing your expectations, we will examine the merits of each and which we believe to be the best option to deliver the best result for you.
We work with you to develop a tailored strategy to take your home to the market. You may not have sold in the past and therefore have limited knowledge of the process and requirements – we will help guide you through the experience, right down to helping you decide what gets packed away and what remains to enhance the charm and character of your home. We have developed wonderful relationships with quality local trades and services that can assist you with finishing touches or even major works that may be required prior to taking your home to market - all of which is done in order to seek out buyers offering top dollar.